Product labelling is a great application for blockchain. Buyers can check that the product is authentic, and the manufacturers protect their brand. No one has control over the data in blockchain and no one can fake supply chain data, but everyone can track goods to their origin.
In Russia this is implemented by government-approved company Chestny Znak» (True label). Though centralised data storage allows fabrication of data, the system is promoted by government to unify the auditing process. If the market trusts big players
Music streaming market is growing rapidly: people subscribe to music libraries instead of buying albums or tracks. There are clear market leaders: «Big 3» record labels and streaming services like Apple Music and Spotify.
One of the ideas proposed using distributed ledger as a proof of author's rights. Artists get paid whenever anyone listens or downloads their songs, and the market becomes truly transparent for all users.
Startups like Ujo have tried to implement the idea. Artists would benefit from those projects, but why would listeners get a new app, if the existing ones are fine?
You could integrate the ledger with the existing streaming services, but they would not want their competitors to have the same libraries. The ledger could also be sold to labels in order to protect tracks from piracy, but intermediaries would still be present and the point of decentralisation would be lost.
The final submission was related to blockchain in loyalty programs. Blockchain could increase buyers' trust and prevent double-spending.
Loyalty programs are built on trust to the issuer. In Russia merchants happily connect to Sberbank (the largest bank in Russia) program, because they know that the bank will not issue any extra points. Clients are sure that their points will not get lost, because they have been clients of the bank for a long time.
The only way to compete with a player like this is to create programs that are more profitable for both companies and clients. Blockchain technology can not really help yet, since it cannot attract people by itself. And more Block Advice
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First published: https://medium.com/sputnikdlt/when-there-is-no-need-for-blockchain-88b698eea17f